Not all matcha is created equal.
OMGTea ethics – when it comes to buying Matcha it’s really important to recognise the real differences between a quality matcha and one that just isn’t up to scratch.
People think that a Matcha labelled as “Ceremonial Grade” versus one labelled “Cooking Grade” or “Culinary Grade” will ensure you are buying good quality Matcha, Yes? Actually NO!
Put simply it’s the taste. Higher quality grades have a sweeter, smoother taste. On the other hand lower grade Matcha’s tend to be more bitter to taste and can be gritty. So taking the time to research your Matcha means you will hopefully choose well.
As matcha specialists (we don’t do any other teas) OMGTea have developed a range of matcha to cater for different budgets and styles.
OMGTea is a trademarked brand across the UK and Europe established to provide premium organic matcha green tea to the general public, retailers and wholesale distributors. We sourced OMGTea from the most respected and reputable suppliers in Japan who has won many awards for its high standards of organic matcha farming and production.
Katherine, OMGTea’s Founder, has visited Japan to meet OMGTea’s tea farmers in Nishio; seen the tea harvested and processed, leaf to tin; participated in traditional tea ceremonies and immersed herself is all that is matcha.
Our visit to Nishio, Japan
OMGTEATM is sourced from the best possible suppliers in Japan who have won many awards for their exacting standards of organic Matcha farming and production. We visited Japan in 2016 to meet our matcha farmers and trace our matcha roots.
At OMGTEA we think it’s critical to know exactly what we’re drinking. We want to know where it came from, who has grown it and what journey its taken from the tea field to our cup. There are two major regions in Japan in which matcha is cultivated, one is Nishio and the other one is Uji. OMGTEA’s matcha comes from Nishio where the Japanese have been cultivating tea since the 1200’s. Nishio’s stable climate, fresh waters and fertile soil means its tea leaves are more resiliently grown, are extremely green and packed full of nutrients – more so than those found in any other regions of Japan.
Nishio is a key region for organic cultivation as it is located 600m above sea level providing a cooler climate. These lower temperatures provide a natural barrier against insects. This is obviously very important as organic production does not use any pesticides. The matcha farmers in this region are considered among the best in Japan for organic cultivation.
Following OMGTEA from leaf to tin in Nishio.
To find out more about how OMGTEA’s matcha is cultivated we travelled to Japan to immerse ourselves in all that is Matcha.
Japanese Zen Buddhist monks have been using matcha for over 800 years when they discovered it enhanced their meditation. For centuries matcha was reserved exclusively for Japan’s royalty and religious elite but nowadays, in addition to being an important part of the cultural heritage, matcha is used by the Japanese on a daily basis as a drink and as an ingredient, we even found matcha flavoured Kit Kats and Häagen-Dazs.
Our first stop is to visit the tea plantations. On arriving at a small tea field we are introduced to one of the local farmers and are quite taken aback to learn that he has been farming here for 47 years and at 67 looks much much younger than his years, he says this is due to the matcha he consumes every day. In fact, he informs us that he only drinks matcha, no coffee at all, because he believes it’s the purest thing to drink.